You must have used Quora to find answers or help out people with their problems, or at least heard of this crowd sourcing question-answer platform. But what you don’t know is that there is a lot more to Quora than being a just a question-answer platform.
In today’s digital age of hyper-competitiveness, businesses are leaving no stone unturned to achieve the best results and Quora can be viewed as a major channel for marketing.
Founded back in 2009, Quora claims to have well over 300 million active users per month. Quora is a question-answer blogging platform where people put up their queries and experts provide answers to them. The origins of Quora can be traced back to the days of Yahoo answers but as a more professional community, more features and organized product.
Quora has a large active user base looking for answers and your brand/service or offering can be the answers that they are ‘actively’ looking for. Conversions from such an audience will always be higher than traffic that needs to be nurtured. People looking for solutions- that is the dream way for marketers to get their attention.
Quora is segmented topic wise and each topic gives you access to a particular niche. Narrowing down your TG segments, crafting more specific messages and bringing the right kind of traffic becomes a cake walk on Quora.
Quora can prove to be a great research resource. Quora can sometimes tell a lot about your TG and help you gather popular beliefs, opinion and insights about your competition.
Quora Influencers are more trusted and looked upon as subject matter specialists. It is an excellent tool for reaching out to influencers. Specially when your objective encompasses a change in brand positioning, launch of a new service/additional feature in your product or enhancing the brand’s image, Quora influencers can do wonders for your brand.
Quora is an excellent tool for branding purposes. By answering questions related to your company or industry in general, it enables you to demonstrate domain expertise and improve the brand image of the company.
So, the next time you are up to the task of making a communications strategy, think of the best ways in which you could use Quora. To know more you can reach out to Varuna Singh.